Information Resources, Inc. (IRI)

  • Periodic assessment of key consumer dynamics (scorecards).
  • Monitor changes in the marketplace.
  • Track the success of marketing tactics and strategies.
  • Cross-category benchmarking.
  • Assess category performance between time periods.

Key Measures:

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Legacy Data Dictionary

Products

Product Description
iri_all IRI Marketing Fact Book
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Contact

Address:
150 North Clinton Street
Chicago, IL
United States