Legacy Data Dictionary

Information Resources, Inc. (IRI)

Access point-of-sale information for more than 11,000 grocery stores and 7,500 drug stores.

Information Resources, Inc. (IRI) uses industry-leading research and analytic techniques to provide data across 20 countries.

  • Periodic assessment of key consumer dynamics (scorecards).
  • Monitor changes in the marketplace.
  • Track the success of marketing tactics and strategies.
  • Cross-category benchmarking.
  • Assess category performance between time periods.

For access to IRI, please contact:

WRDS wrds-support@wharton.upenn.edu
IRI Donna.Wagner@iriworldwide.com


Product Description
iri_all IRI Marketing Fact Book


150 North Clinton Street
Chicago, IL
United States