Data Dictionary

Information Resources, Inc. (IRI)

  • Periodic assessment of key consumer dynamics (scorecards).
  • Monitor changes in the marketplace.
  • Track the success of marketing tactics and strategies.
  • Cross-category benchmarking.
  • Assess category performance between time periods.

Key Measures:

Learn More »

For pricing information please contact:

WRDS
Email: wrds-support@wharton.upenn.edu

Donna Wagner
Email: Donna.Wagner@iriworldwide.com

iri-logo.jpg

Contact

Address:
150 North Clinton Street
Chicago, IL
United States