Information Resources, Inc. (IRI)

• Periodic assessment of key consumer dynamics (scorecards).
• Monitor changes in the marketplace.
• Track the success of marketing tactics and strategies.
• Cross-category benchmarking.
• Assess category performance between time periods.

Key Measures:

Learn More »

For pricing information please contact:

WRDS
Email: wrds-support@wharton.upenn.edu

Donna Wagner
Email: Donna.Wagner@iriworldwide.com