Information Resources, Inc. (IRI)

Access point-of-sale information for more than 11,000 grocery stores and 7,500 drug stores.

Information Resources, Inc. (IRI) uses industry-leading research and analytic techniques to provide data across 20 countries.

  • Periodic assessment of key consumer dynamics (scorecards).
  • Monitor changes in the marketplace.
  • Track the success of marketing tactics and strategies.
  • Cross-category benchmarking.
  • Assess category performance between time periods.

For access to IRI, please contact:

WRDS wrds-support@wharton.upenn.edu
IRI Donna.Wagner@iriworldwide.com

Products

Description

Data Product Details

Title:

IRI Marketing Fact Book

Product Code/Schema:

iri_all

Data Dictionary

Data Specifications

Date Range:

Unspecified

Update Frequency:

Legacy Data - No Longer Updated

Total Size:

42.0 MiB

Data Last Updated:

None

Usage:


Niche Extensive

Content Summary

Identifiers:

No identifiers specified for this product.

Regions:

No associated region tags.

Concepts:

No associated concept tags.

Often Paired With:
logo

Vendor Details

Contact Us